We like to transform communities through innovation. Apparently, Lets Colour Project is doing that in a different way, and different color. The Dulux initiative, is an attempt to create market exposure for the paint company, but also revitalize the otherwise grey urban built environments. Over the next couple of months, they’ll be coloring cities all over the world.

The third chapter of the Virginia Primary School painting event in Tower Hamlets East London shot by Andrew Lang

In March, they spent time in Rio, Paris and London.

Once they get around our parts, maybe we will reference the ‘Colours in Cultures’ color wheel that @Alyssa_Milano tweeted a while back.

Full size image here